Webasto Thermo & Comfort North America said it has partnered with the weekly syndicated TV show “Nuts & Bolts of Fishing,” which appears on Fox Sports South.
Webasto's BlueSky electric sliding hatch is featured on show host Cefus McRae's new Crevalle 24-foot center console bay boat. The Webasto logo will appear on the boat and trailer.
"There are times when something revolutionary comes along that will decidedly improve your on-the-water experience," McRae said in a statement. "Webasto's BlueSky lets in a lot of light and is completely watertight. Whether in inclement weather or while rinsing down the vessel at the end of the day, water won't be dripping on expensive electronics or down my back."
Creating access to the Crevalle's second station, the hatch uses a single button to tilt and slide the 58.5-inch long by 31.9-inch wide tinted acrylic panel. Engineered for plug-and-play installation, it can be incorporated into a range of smaller hardtop boats.
Crevalle is a “Nuts & Bolts of Fishing” sponsor.
"When the opportunity to work with Cefus surfaced we knew it was time to step up in a big way. The show concentrates on education, which is important," said Chad Jaros, Crevalle director of sales and marketing. "And, it will generate good Northeast exposure, where we have growth potential."
" ‘Nuts & Bolts of Fishing’ engages our potential customers every week," said David Wollard, director of Webasto’s marine division. "As the Crevalle travels to regional tournaments and fishing festivals, our BlueSky hatch will garner a lot of attention."
The show reaches 52 million households with its mix of techniques, educational content, destinations and the latest in fishing and boating gear.