Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.
Its V MAX SHO outboards will power 19 professional anglers’ boats for the 2019 Bass Pro Tour season.
NMMA reports the shipments in high-horsepower categories jumped in year-to-date tracking through November.
Yamaha says the campaign is “designed to generate an emotional response from people who have limited knowledge of fisheries policy.”
Manufacturing Day events were held at Yamaha’s propeller outfit and at Correct Craft facilities.
Industry leaders Ben Speciale, Chris Drees, Phil Smoker and Warren McCrickard discuss industry issues and opportunities.
The new program is part of Yamaha’s support for the Save Our Seas Act in Congress.
The canceled supply agreement between the two companies had been extended two years.