Skip to main content

Yamaha announces sales promotion

Yamaha Marine Group launched its "Why Wait? Buy Now!" sales promotion to entice consumers to make a purchase before the end of the season.

"This is a great time to buy," said Dale Barnes, Yamaha Marine Group division manager marketing, in a statement. "Dealers are motivated, and a new Yamaha outboard with the Y.E.S. extended warranty is a proven way to bring extra value to a boat purchase."

The promotion provides customers a choice of either a three-year Y.E.S. contract or a credit of up to $3,500 based on MSRP toward the purchase of goods and/or services available at the authorized dealer that sold the outboard.

The promotion supports a range of new Yamaha outboards, including all new 4-stroke, HPDI and carbureted 2-stroke outboards manufactured since April 2005 that are sold, warranty registered and delivered by Oct. 31.

Click here for the full release.

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .