Yamaha Watercraft Group has launched a mobile trivia campaign that allows users to use the texting feature on their cell phone to answer questions about Yamaha products and become eligible to win weekly prizes.
The contest also includes a grand prize trip for two to Yamaha's 2011 WaterCraft Product Premiere in August.
To play, text the word TRIVIA to 30907 and users will be sent back a text message with a multiple-choice question about Yamaha's WaveRunners or boats. Users then must text back the answer for a chance to win.
The contest begins today and runs through July 25.