Yamaha debuts revamped website


Yamaha Marine Group launched its re-engineered YamahaOutboards.com website to provide consumers and dealers with an enhanced online experience.

“We are committed to providing Yamaha consumers and dealers with the ultimate experience on the water, as well as online,” Yamaha Marine Group advertising manager Frank Wilhelm said in a statement. “So we reviewed metrics and survey data from our previous site to make sure our new site gives consumers and dealers what they need from their online Yamaha experience.”

Some of the new features include:

Product carousel: Customers can rotate and examine Yamaha’s full product line of outboard engines.

Side-by-side comparison: With so many products to choose from, the side-by-side comparison option allows for an analysis of each item to determine the best features and equipment for an individual’s personal use.

Mobile optimization: Increasing numbers of people are using smart phones to gather information, and this enhanced Web experience will make that easier.

Interactive events calendar: Select a month, filter by type of event or view information as a list or a calendar. The events calendar will keep boaters up to speed on the latest Yamaha happenings on the water.

    Yamaha also integrated Facebook and Twitter streams into the new site. The new social hub allows consumers to track social posts from Yamaha, pro anglers and fellow Yamaha fans about the latest product and industry news.

    Yamaha Outboards also is on the verge of releasing a free app for the iPhone and iPod Touch. It will be available for download through iTunes in time for the Miami International Boat Show.


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