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Yamaha ends supply agreement with Alumacraft

Yamaha Marine Group said its supply arrangement with Alumacraft has ended “after attempts to continue the relationship were unsuccessful.” BRP acquired Alumacraft on June 28 and created a new Marine Group with its Evinrude outboard line.

“To effectively support our valued dealers who may have existing orders for Yamaha-powered Alumacraft products, Yamaha has offered to continue supplying outboards to Alumacraft for approximately 60 days, until Sept. 10,” said Ben Speciale, Yamaha Marine Group President, in a statement.

Tracy Crocker, president of the BRP Marine Group, told Trade Only Today on June 29 that the company will offer various engine brands on the Alumacraft line. “They offer several OEMs, including Evinrude, and will continue to do so,” Crocker said. “We would love to be on every Alumacraft sold, and we’ll do everything we can to earn that. And we’re confident we will. But that takes time.”

Crocker could not be reached by press time for comment.

Yamaha Marine Group has supply agreements with more than 120 independent boatbuilders, and markets marine outboards from 2.5 to 425 hp. The company said it has about a third of the U.S. outboard market.



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