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Yamaha Executive Becomes CCA Life Member


Yamaha Marine yesterday announced that recently retired marketing division manager Dale Barnes attained legacy life member status with the Coastal Conservation Association of California.

In Barnes’ honor, Yamaha said it would contribute to a matching funds sponsorship with the CCA to provide additional resources for conservation projects in Barnes’ native state of California.

“Throughout his 23-year career with our company, Dale has been a champion and driving force behind Yamaha’s commitment to conservation,” said Yamaha U.S. Marine Business Unit president Ben Speciale in a statement.His passion for the outdoors is unmatched, and his contributions to the sustainability of our natural resources are numerous. It’s truly an honor to recognize one of our own as a Legacy Life Member of CCA California and we wish our friend and colleague many happy years in retirement.”

Barnes, a native Californian, was with Yamaha for 23 years. In 2000, he was involved in the founding of Yamaha Marine University, a dealer education program. He oversaw marketing campaigns for the company’s outboard products, including the introduction of the industry’s first V6 four-stroke outboards, Yamaha’s F200 and F225. 



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