Yamaha gives thumbs-up to new Miami show site - Trade Only Today

Yamaha gives thumbs-up to new Miami show site

The Yamaha Marine Group praised the Miami International Boat Show at its new site at the Miami Marine Stadium Park and Basin.
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The Yamaha Marine Group praised the Miami International Boat Show at its new site at the Miami Marine Stadium Park and Basin.

“The new Miami International Boat Show venue on Virginia Key proved successful and offered many advantages to the boating consumer,” Yamaha Marine Group president Ben Speciale.

“I worked the entire event to hear from our consumers, dealers and boatbuilders,” Speciale said in a statement. “In my opinion, the convenience on the fixed displays and the much larger marina are just unbeatable for customers looking to buy a new boat or outboard motor.”

“The venue also has the great feel of the marine world we all enjoy,” Speciale said. “And while there’s still work to be done on logistics, the [National Marine Manufacturers Association] team quickly addressed specific aspects that improved the show each day. I am convinced that 2017 will offer an even more engaging and profitable event for the marine industry at large.”

Yamaha said the Marine Stadium Park and Basin site had higher attendance this year, with 1,200 new boats and onsite access to more than 400 boats in deep-water slips less than five minutes from door to dock.

The company said the proximity that the show’s new layout provided was far more convenient for consumers, offering simpler access to products, exhibitors and sea trials than ever before.

In addition to Yamaha’s new booth concept, which featured the company’s full family of motors on display in a newly configured floor space, Yamaha had 22 boats in the water. Four Yamaha-sponsored, Helm Master-equipped boats were available for demo rides to the public and there were 18 OEM-sponsored boats, which the company said were the center of attention and activity on Pier 2.

The fleet also offered 43 sea trials for members of the media.

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