Yamaha, Humminbird unveil product upgrades

Author:
Updated:
Original:

Yamaha Motor Corp. and Humminbird recently announced upgrades to their products.

Yamaha says its 2010 VX Series WaveRunner will save consumers up to an additional 10 percent in fuel cost compared to previous VX models. A remapping of the ECU allowed engineers to reduce fuel consumption at both cruising speeds and wide open throttle, according to the company.

"Buyers in this segment want the lowest total cost of ownership while still having a fun and exciting time on the water," said Scott Watkins, product manager of Yamaha's WaterCraft Group, in a statement. "By remapping the engine, we've been able to reduce fuel consumption by 10 percent while also helping it burn cleaner with no reduction in horsepower."

Click here for the full release.

Humminbird announced the addition of Down Imaging sonar to its Side Imaging technology.

"Humminbird's goal continues to be to provide anglers with the most innovative technology, and Down Imaging is the next step in that process," said Dale Logue, product manager for Humminbird, in a statement. "Adding Down Imaging to Side Imaging, and our new SwitchFire traditional sonar, the opportunity to find highly productive fishing spots is unprecedented."

Down Imaging presents picture-like images of the bottom, according to the company. Views are focused directly beneath the angler's boat, giving a detailed look at structure and the water column.

Click here for the full release.

Related

Sea Tow Saves Cold-Stunned Turtles

Its Corpus Christi outfit is rescuing turtles that were affected by the deep freeze in Texas.

Southern Marinas Sells Portfolio

The group had made six acquisitions last year and had a total of 12 properties under its umbrella.

2020 Neptune Award Winners Named

The annual marketing awards drew 129 entries in 20 categories.

‘A Great Start to 2021’

An onslaught of new and returning customers kept dealers busy in what is typically a slower time of year.

Nautique Names VP of Sales

Rick Skinner joins the Correct Craft subsidiary after 30-plus years with water-sports equipment manufacturer HO Sports.

MarineMax Expands Territories for Cruisers, MJM

The dealership will offer the brands at several of its locations, including Boston, Baltimore, Jacksonville and Charleston.

Groupe Beneteau Hacked

The breach was detected last week, resulting in a full network shutdown and production stoppage at several locations.