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Yamaha increases its boat-show presence

Yamaha Watercraft Group has expanded its display space at major boat shows, including the New York National Boat Show, Atlantic City (N.J.) International Power Boat Show, Miami International Boat Show, Minneapolis Boat Show and Southern California Boat Show.

“Boat shows are a great venue for boaters to come out in a comfortable, low-pressure environment and learn about the technologies and innovations that set Yamaha boats and WaveRunners apart from anyone else,” said national marketing manager Bryan Seti.

“We are confident that through our larger display areas at these shows that we can present Yamaha products in a compelling manner and help our dealers drive sales,” he added.

Yamaha Watercraft Group is a division of Yamaha Motor Corp., USA.

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