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Yamaha launches online training program

Yamaha Marine University launched a new online sales training module for dealers that focuses on the importance of good communication, as well as strategies and tactics for increasing sales.

“No Bad Sales,” is the second in a series of online training modules available to Yamaha marine dealers under the “Education” tab in the Yamaha Marine Business System.

“This is a completely new course,” said Martin Peters, Yamaha Marine Group manager of dealer education. “We have never offered a sales course online or as a DVD.”

Dealers contributed to the curriculum through “golden nuggets,” day-to-day techniques that have been tried and proven in dealerships.

A Comprehensive Resource Guide for all YMU courses is available on the Yamaha Marine Business System.

For the complete release, click here.

Dealers can e-mail Libby Smith for a hard copy of the 2008 YMU Comprehensive Resource Guide.

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