Yamaha Marine Group said it has created a new marine video communications department in the marine marketing division.
The purpose of the department is to expand all outboard video communications, improve the reach of education and training materials and grow the presence of the Yamaha Marine brand.
The department will create videos for dealers, boatbuilders and consumers, supporting all Yamaha Marine divisions, including sales, service, marketing, product development, training and operations. Examples of the videos to be produced include product walkarounds, maintenance and how-to videos, product user manuals and live-event feeds.
“Technology is always changing, and so are the needs of Yamaha audiences. Short videos have become more important tools for communication and learning, particularly as people turn to handheld devices for much of the information they consume,” Yamaha Marine Group senior communications manager Martin Peters said in a statement. “Our new in-house team, equipped with the latest camera and production technology, will allow us to swiftly create information, training and education for our dealers, boat builders and consumers.”
Bradley Massey leads the new department as video production manager. Massey has more than 17 years of experience as an editor and producer with Turner Broadcasting in Atlanta.
Massey oversees a team of two video production specialists, David Crowther and Murphy Thelen, and is responsible for the production of all video assets designed to educate and excite both internal and external Yamaha Marine audiences.
Crowther and Thelen are responsible for hands-on creation of all studio and on-location production, in addition to script writing, video editing and coordination of video distribution. Collectively they have 13 years of video production experience.