Yamaha Marine Group announces personnel move - Trade Only Today

Yamaha Marine Group announces personnel move

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Mark Tracy

Mark Tracy

Yamaha Marine Group said it has a new marine power sales and marketing team.

Mark Tracy, formerly OEM sales division manager, was named general manager of the new team and oversees the OEM and dealer sales and marketing divisions for the marine group.

“Outboards and marine rigging and parts have grown substantially over the last few years, reaching record levels that many of us could not have foreseen,” Yamaha Marine Group president Ben Speciale said in a statement.

“We acquired two new companies in 2017 and plan to expand our U.S. capabilities in product development while increasing support for Yamaha Marine brand initiatives,” Speciale added. “This change in our structure will help to accommodate for growth by improving inter-division communications and providing faster decision-making processes within the marine sales and marketing areas.”

Tracy began his career in the industry at a dealership in West Palm Beach, Fla.

He joined the Yamaha Marine Group five years later as a district marketing manager in Los Angeles. Soon afterward he accepted a district marketing manager position in Florida.

In 2001 he was promoted to Eastern regional manager, based in Yamaha Marine’s corporate headquarters in Kennesaw, Ga. He became OEM regional sales manager in 2005, and was the OEM division manager from 2008 until he received his current assignment.

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