Yamaha Marine Group debuts new website

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Yamaha Marine Group said it has launched a new consumer website.

The company said the new website is designed to improve the online experience for consumers and dealers.

“This new site represents much friendlier navigation and access to the key information that is most important to our Yamaha outboard customers,” Frank Wilhelm, advertising manager for Yamaha Marine Group, said in a statement.

“During this new site build we kept several objectives top-of-mind, including easy access to information about our outboards, dealers and performance bulletins. Now site visitors can find everything they need in two or three clicks. Whether customers are looking to repower or planning to buy a new outboard and boat package, the site has all of the information organized in a manner that is quick and easy to locate.”

Among the highlights of the new website are smarter performance bulletin and dealer locator sections. Yamaha said the site’s navigation was designed after careful analysis of the most visited pages from the previous website.

Outboards are organized by horsepower and technology. Cowling sliders on the page can be moved to show what’s underneath, and there is expanded video content.