Yamaha Marine Group joined the Marine Retailers Association of the Americas as a 2015 Platinum Partner member, the highest level of support for the organization.
"We are very proud to have earned Yamaha’s support,” MRAA president Matt Gruhn said in a statement. "Yamaha Marine has incredibly strong dealer education and service training programs that align closely with MRAA’s focus on the success of today’s dealers. We believe there is a lot of potential moving forward to work with Yamaha to expand the opportunities for marine dealers to find greater success and growth.”
In addition to the service training opportunities Yamaha Marine provides dealers, the company offers online training modules through its Yamaha Marine University program.
Yamaha Marine University training modules include product overviews and best business practices taught by instructor Valerie Ziebron. She is a regular speaker at the MRAA’s Marine Dealer Conference & Expo and is one of the highest-rated speakers in MDCE history.
"At Yamaha Marine, our commitment to our dealer network remains one of our top priorities,” Yamaha Marine Group dealer education manager Martin Peters said. "By aligning our initiatives with MRAA, we believe we can give our dealers even more support and more access to the tools and resources they need to make their businesses successful.”