Publish date:

Yamaha Marine Group receives award for website

The Association of Marketing and Communication Professionals honored Yamaha Marine Group with a 2017 MarCom Platinum Award in the digital media category for its newly launched website.

The MarCom Awards honor excellence in marketing and communication. Judges reviewed more than 6,000 entries before selecting the winners.

The AMCP consists of several thousand marketing, communication, advertising, public relations, digital and web professionals.

“Yamaha Marine is honored to receive the 2017 MarCom Award for digital media. When we set out to redesign the new site we wanted the look and feel to be more lifestyle-driven, conveying the joy of boating,” Yamaha Marine Group advertising director Frank Wilhelm said in a statement.

“The site has easy access to information about our outboards, dealers and performance bulletins,” Wilhelm added. “We are pleased to be recognized by AMCP and we look forward to adding more user-friendly features to the site in the future.”

New features at YamahaOutboards.com include “smarter” performance bulletin and dealer locator sections, the company said.

The site also includes a new modular design with improved content flow; desktop, tablet and mobile device compatibility and responsiveness; and more visually driven navigation to reach desired content in fewer clicks.

The navigation was designed after an analysis of the most visited pages from the previous website.

Related

Liqui Moly Adds Defender as Distributor

The marine supplier picked up the German fuel additive manufacturer for U.S. distribution.

Good and Not-So-Good News

As Brunswick backs the Vamos A Pescar initiative to increase Hispanic fishing participation, invasive carp DNA has been detected in the Milwaukee River.

U.S. Powerboat Show Returns

Organizers reported more than 300 exhibitors and record attendance. The show “did not disappoint,” said one dealer.

Winnebago Commits to Net-Zero Emissions

The parent of Chris-Craft and Barletta joins U.N. Global Compact signatories aiming for net-zero greenhouse gas emissions by 2050.