Yamaha Marine Group receives award for website

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The Association of Marketing and Communication Professionals honored Yamaha Marine Group with a 2017 MarCom Platinum Award in the digital media category for its newly launched website.

The MarCom Awards honor excellence in marketing and communication. Judges reviewed more than 6,000 entries before selecting the winners.

The AMCP consists of several thousand marketing, communication, advertising, public relations, digital and web professionals.

“Yamaha Marine is honored to receive the 2017 MarCom Award for digital media. When we set out to redesign the new site we wanted the look and feel to be more lifestyle-driven, conveying the joy of boating,” Yamaha Marine Group advertising director Frank Wilhelm said in a statement.

“The site has easy access to information about our outboards, dealers and performance bulletins,” Wilhelm added. “We are pleased to be recognized by AMCP and we look forward to adding more user-friendly features to the site in the future.”

New features at YamahaOutboards.com include “smarter” performance bulletin and dealer locator sections, the company said.

The site also includes a new modular design with improved content flow; desktop, tablet and mobile device compatibility and responsiveness; and more visually driven navigation to reach desired content in fewer clicks.

The navigation was designed after an analysis of the most visited pages from the previous website.