Yamaha Motor Finance Corp. USA said it launched a new credit card program that is available through all Yamaha dealers, replacing an outgoing program that various banks had managed during the last 20 years.
"Yamaha will maintain the key features our dealers and customers value while providing the program directly through our captive finance company," Kim Ruiz, vice president of Yamaha Motor Corp. USA and president and CEO of Yamaha Motor Finance Corp. USA, said in a statement. "The new credit card moves Yamaha closer to our dealers and customers, allowing us to better understand and fulfill their needs."
The company said the new program provides an application process and approvals to qualifying customers when they are considering a new purchase, and the revolving line of credit provided by the card translates to repeat purchases.
Yamaha Motor Finance Corp. USA is supporting the card with financing promotions and expects the new program to serve as the primary financing source for many of Yamaha's products, including motorcycles, ATVs, side-by-side vehicles and personal watercraft.
"Offering a long-term solution for a credit card program was critical to maintaining our leadership position in the powersports lending industry by providing Yamaha dealers and customers the most complete array of financing solutions," said Jeff Young, executive vice president and COO of Yamaha Motor Finance Corp. USA.
"This highly innovative solution not only provides program continuity, it also gives our dealers and customers the certainty of a Yamaha-backed program. Yamaha's capital supports it and Yamaha manages it — that's a very different model than the previous bank-managed program.”