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Yamaha reports solid February sales - Trade Only Today

Yamaha reports solid February sales

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Yamaha Watercraft Group says 2009 is off to a good start, with strong sales last month for its boat and PWC lines.

Sales of Yamaha’s 21- and 23-foot boats increased 68 percent compared to February 2008. The company says WaveRunner sales in February also showed strong momentum. Although the results were slightly below last year’s levels for February, they are the strongest Yamaha has seen for 2009 selling season, according to the company. Yamaha does not release actual sales figures.

“This is the first month of the 2009 selling season, which began last October, where we have seen levels close to those of last year,” said Bryan Seti, Yamaha national marketing manager, in a statement.

Yamaha says the February results were driven in part by growing interest in the new Yamaha FZ series, as well as the top-selling VX series and the FX line.

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