Yamaha Marine Group relaunched its ReliablityStartsHere.com website as a means of providing a more accessible forum for its customers to share their personal stories about their experiences with Yamaha outboards and for new customers to learn about Yamaha outboards.
"Over the years, customers have shared countless stories of reliability, performance and innovation with us," Yamaha Marine Group advertising manager Frank Wilhelm said in a statement. "We recognized this several years ago when deciding to launch ReliabilityStartsHere.com. The site has entertained thousands with stories of why Yamaha is their best investment. Recently we recognized the need to refresh that experience and identity."
The new site is also socially enabled, making it easy for visitors to share links with their friends and family via personal Facebook or Twitter accounts. Given the growing number of smart phone users, the site also has been customized to allow for easy viewing on a mobile device.
"Consumers continually go online to get more information prior to making a major purchase," Wilhelm added. "This site will serve as an account of why Yamaha is their best investment. We plan to capture videos from test drives, press events, pro tournaments and more to keep the site fresh."