Yamaha rolls out new mobile app

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Yamaha Marine Group launched its first mobile application for the iPhone and iPod Touch, just in time for the Miami International Boat Show.

The app is now available free through the iTunes App Store and it offers users a host of tools and information about their Yamaha outboards.

“When we sat down to design this app we had several main objectives in mind,” assistant department manager for advertising Todd Grondzki said in a statement.

“We wanted to develop an app that provided real value, not only for our customers, but for our dealers and boatbuilders as well,” he added. “We also wanted this app to help drive traffic to Yamaha dealerships and serve as another means of customer communication, giving consumers one more reason to buy Yamaha.”

The new app features four main areas: My Yamaha, Dealers, Performance Bulletins and Stay Hooked.

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