Yamaha rolls out new mobile app

Publish date:
Social count:

Yamaha Marine Group launched its first mobile application for the iPhone and iPod Touch, just in time for the Miami International Boat Show.

The app is now available free through the iTunes App Store and it offers users a host of tools and information about their Yamaha outboards.

“When we sat down to design this app we had several main objectives in mind,” assistant department manager for advertising Todd Grondzki said in a statement.

“We wanted to develop an app that provided real value, not only for our customers, but for our dealers and boatbuilders as well,” he added. “We also wanted this app to help drive traffic to Yamaha dealerships and serve as another means of customer communication, giving consumers one more reason to buy Yamaha.”

The new app features four main areas: My Yamaha, Dealers, Performance Bulletins and Stay Hooked.


Suzuki sponsoring TV show

Mike Frisch, host of Fishing the Midwest television series, announced that Suzuki would be the exclusive outboard motor of the show.

Sea Tow Foundation appoints new directors

The nonprofit Sea Tow Foundation has announced the return of Gail R. Kulp as executive director. Michael Wesolowski, the former executive director, is now the director of external affairs.