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Yamaha sells Century Boats

Yamaha Motor Corp. U.S.A. announced today that it sold a majority of the assets of Century Boats and the Century brand to Florida-based Allcraft Marine.

The new owners plan to resume production of Century brand boats at their Dade City, Fla. facility.

“We are very pleased that the Century brand will live on,” Yamaha Marine Group vice president Dean Burnett said in a statement. “Century has a long and rich history in the marine industry and we believe that Allcraft Marine will be a great steward of the Century tradition. The brand’s new owners clearly have a passion for producing high-quality products.”

Allcraft currently builds and markets two fiberglass lines — Allcraft and Stumpnocker.

“We are very excited about restarting production of Century brand boats,” Allcraft Marine president Bryan Lucius said in a statement. “Strategically, Century will give us a presence in the larger offshore market. It’s been such a solid name for so long. Its brand awareness was extremely appealing to us. We want to get the Century name back to the forefront of everything we do. We are working toward getting the assets moved and getting production started for the 2013 model year, but it is business as usual for our existing lines.”

The sale of Century to Allcraft included the brand and all remaining molds and equipment. It did not include the former Century production facility in Panama City, Fla. Terms of the deal were not released.

Yamaha discontinued Century production in December 2009 to focus on its core operations.

It purchased Century in 1995 as part of a strategic plan to grow market share for its outboard motors in the offshore category. Annual sales for Century peaked in 2007 at more than 1,000 boats annually.

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