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Yamaha, Siren Marine Form Alliance


Yamaha Motor Corporation has announced a strategic alliance with Siren Marine, a manufacturer of marine-based IoT products.

As part of the agreement, Yamaha has gained a stake in the Newport, R.I.-based telematics outfit. The terms of the deal were not disclosed at the time of this writing.

The partnership signals Yamaha’s effort to reinforce CommandBlue, a business philosophy to move engineering and development into the realm of the customer, with a goal of creating an ease of use and create greater satisfaction and confidence on the water.

According to the announcement, Siren was chosen for its track record of advancing practical applications in marine IoT through innovation and sound engineering.

“Our relationship with Siren Marine will help us lead the marine connected and digital technology race,” said Yamaha U.S. Marine Business Unit president Ben Speciale. “Siren Marine devices, software and two-way communication will link to current and future integrated control systems...reimagining how boaters interact with Yamaha products.”

Speciale continued: “CommandBlue drives product development through fresh thinking from a customer point of view. The alliance with Siren – the definitive leader in Connected Boat technology — is part of that philosophy. The end game will be boats with integrated Yamaha systems that can be monitored and managed by a hand-held device.”

“We want to continue to move in the direction charted by our late founder,” said Siren Marine CEO Jeffrey Poole of Daniel Harper, the sailor and computer/electronics entrepreneur who led the company until his January death. “We can’t imagine a better partner than Yamaha to help elevate the true power of marine IoT technology. Yamaha can develop power systems that make full use of the capabilities of IoT, and we can develop IoT platforms focused on the innovations brought by those power systems.”


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