Yamaha sponsors Major League Fishing fishing events

Publish date:

Yamaha said in a statement that it joined Major League Fishing as an official outboard sponsor of the 2019 Bass Pro Tour, Bass Pro Tour Championship and MLF NOW! live-stream broadcasts.

Yamaha V MAX SHO outboards will power 19 professional anglers’ boats during 53 episodes of Major League Fishing, aired on Discovery Channel, Sportsman Channel, CBS and CBS Sports. All episodes are also available on-demand on MyOutdoorTV.

“The professional fishing industry and tournament structure continues to evolve as the sport grows,” David Ittner, manager, tournament, sponsorship and pro staff for the Yamaha U.S. Marine Business Unit, said in the statement. “Yamaha will support our pro team members competing during the 2019 MLF season. We are excited for the additional exposure through the MLF broadcast.”

The 2019 Bass Pro Tour season opened Jan. 29 in Kissimmee, Fla., and concludes with a championships in August.


Freedom Boat Club Expands

Through November, it has grown to more than 245 locations serving more than 55,000 members.

BRP Announces FY21, Q3 Results

While the North American market saw solid gains in the powersports segment, pandemic-related shutdowns and the retirement of Evinrude had a big impact on revenue.

Quick Hits: November 25, 2020

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Arial} span.s1 {font-kerning: none} Patrick hires a new CFO; CMC Marine joins NMMA; Dometic makes names new HR VP; and Stingray Boats earns a safety milestone.

Wholesale Shipments Drop in September

NMMA: Easing supply chain constraints should enable more manufacturers to build boats.

Dealers: What’s Your 2021 Retail Outlook?

The monthly Pulse Report asks marine retailers to weigh in on November market conditions.