Anglers Insight Marketing is partnering with Yamaha to sponsor the AIM Pro Walleye Series.
AIM will promote the Yamaha brand at each of the 2011 tournaments, as well as online.
"We are proud to team up with the AIM Pro Walleye Series to promote the Yamaha brand. Walleye anglers are some of the most dedicated Yamaha owners," Yamaha Marine promotions manager David Ittner said in a statement. "They are also some of the most hard-core fishermen and they have contributed to the unmatched reputation of Yamaha outboards."
AIM is owned by stockholders, the majority of which are professional walleye anglers.