Yamaha unveils Shop Yamaha website

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Yamaha Parts and Accessories, a division of Yamaha Motor Corp. U.S.A., announced the launch of a new e-commerce website on Tuesday.

For the first time, www.shopyamaha.com gives consumers the ability to buy Yamaha apparel and accessories at a single online destination, the company said.

The responsive site features a clean and modern look with high-resolution product and lifestyle imagery. Consumers can quickly and simply shop their favorite Yamaha Motor products. Among the site’s initial offerings are riding gear, brand apparel and accessories for Yamaha personal watercraft, on- and off-road motorcycles, ATVs, snowmobiles and side by sides.

“Just in time for the holidays, we created www.shopyamaha.com to provide consumers with a one-stop shop for all things Yamaha,” Yamaha customer support group vice president Frank Pittman said in a statement.

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