Skip to main content

Yamaha WaterCraft unveils revamped apps

Yamaha WaterCraft, a division of Yamaha Motor Corp. U.S.A., launched redesigned and updated mobile applications for iOS and Android platforms.

The Yamaha WaterCraft app was named best in the marine industry by the Marine Marketers Association. The app allows users to see all of the latest WaveRunner and boat models, including specifications, photos, videos, feature call-outs, sales promotions and competitive comparisons.

It also includes live feeds from Twitter, Facebook and YouTube so users can stay on top of the latest information from Yamaha, as well as an inbox for users to receive news and other special offers.

“Our mobile apps are an integral part of the overall Yamaha brand experience and a catalyst for deepening our relationships with customers around our products,” Yamaha Watercraft digital marketing and communications manager Andrew Cullen said in a statement. “These updates for 2014 build on the already award-winning experience we’ve created to bring further value to users and we anticipate additional updates throughout the season.”

Related

01_DROUGHT

Open for Business

Despite drought conditions in the western United States, boating remains popular on Lake Mead and elsewhere.

1_OIL.PRICE

Crude Weakens and Gas Prices Ease

West Texas Intermediate crude oil fell below $100 per barrel yesterday, while gasoline and diesel prices have slipped from their June highs.

1_RFA.NIXON

RFA Hires Executive Director

Robert Nixon brings fishing-policy expertise and lobbying experience to the group’s efforts to preserve anglers’ rights.

Teaser-Graphic-6-29-22_2

2022 Women in the Industry Summit, Leadership Panel, Awards Ceremony & Reception

MONDAY, SEPTEMBER 26, 2022, MARRIOTT TAMPA WATER STREET, TAMPA, FL

DealerOutlook

Seabins Coming to Lake Erie

The devices, deployed as part of a pilot program, skim and collect debris from the water, including microplastics. Meanwhile, MBIA announces scholarship funds.

1_BOATSETTER

Boatsetter Reports Uptick in Rentals

The on-water experience company has seen triple-digit growth in pontoon and party-boat rentals, as well as fishing and yacht charters.

1_SMARTGYRO

Smartgyro Signs Distributors, Hires Sales Manager

The company said the three U.S. distributors, working with Bob Walker, will help expand its dealer network and brand recognition.

1_YEARGIN

The Upside of a Downturn

Economic challenges should push you to develop a strategy that helps you weather the storm and come out stronger on the other side.