Yanmar announces strategic sponsorships

Author:
Publish date:
YanmarStory

Yanmar said it plans to partner with a number of international boating competitions next year to “demonstrate an unprecedented level of commitment to the recreational marine industry.”

The company said in a statement it is increasing support for both competitive and recreational boating through a “strategic sponsorship plan.” The partnerships include the 36th America’s Cup and the Red Bull Foiling Generation World Finals.

Yanmar is an official marine supplier to the America’s Cup and will participate in all associated events from autumn 2019 through Cup Match in Auckland, New Zealand in March 2021. Its diesel engines will be used on the America’s Cup Race Management Boats.

The engine builder also said it is sponsoring the Red Bull Foiling Generation World Finals. It currently collaborates with the New York Red Bulls, an MLS soccer team.

Yanmar has also revived its Dragon Class yacht racing team, Yanmar Racing, led by America’s Cup veteran Peter Gilmour. Yanmar Marine International has also partnered with GetMyBoat, an online boat rental and water experience marketplace with listings in 184 countries.

“We are confident the new partnerships, sponsorships and initiatives will help to generate participation in boat-based activities and increase desire for boat ownership, while also fostering Yanmar’s close relationship with our customers,” said Sander Gesink, marketing manager for Yanmar Marine International, in the statement. “By joining forces with our industry partners, we can share our technical expertise and engineering knowledge to continue the longstanding Yanmar tradition of providing solutions to mariners, while also strengthening our connection to recreational marine activities through mutually-beneficial associations with new events and companies.”

Related

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.

Uflex Adds to Sales and Marketing Team

The company said significant growth during the last few years created the need to add three employees.

NMTA Beats Proposal To Double Excise Tax

It’s just one example of the value of belonging to a state or local marine trade association. Are you a member of an MTA?