Publish date:

Yanmar Marks Golden Anniversary

1_YANMAR - 50Years Logo_Celebrating 50 Years of Recreational Marine Solutions

Yanmar is launching a campaign to celebrate 50 years of innovation in sailboat and powerboat propulsion.

The three-month campaign, which was introduced online and at this month’s Cannes Yachting Festival, will honor Yanmar’s commitment to more than a century of diesel innovation and the delivery of application-driven solutions for the recreational marine market.

“We are proud to celebrate 50 years of providing recreational marine customers with purpose-built solutions, confident that we are best positioned to continue delivering the most trusted, advanced engines for decades ahead. Yanmar has always led the way with industry-leading and award-winning technology, breaking new ground in low emissions and reliability,” Martijn Oggel, global sales manager, said in a statement.

2_Yanmar_4LV_front_left_1280x1280

The half-century celebrations feature recognition of Yanmar’s first purpose-built engine for recreational marine use in 1971 — the PMX 1 cylinder, with 6-8hp models — in response to an increasing interest in pleasure boating and sailing.

In 1972, the company introduced its Yacht Series Engine, built specifically for sailboats. The company also brought the first marine engine for fishing boats to the market nearly 75 years ago and became the first diesel engine manufacturer to receive the Deming Prize for total quality management in 1968.

“With this campaign, we want to demonstrate why our engines are the most proven, premium units in the world, showing how our 50 years of recreational marine solutions has enhanced the enjoyment of boating and contributed to the advancement of the marine industry,” Oggel continued. “We often receive feedback from customers with stories about family, work, fishing, sailing, adventure and more, all powered by Yanmar, and we want to invite everyone to share those experiences.”

3_Yanmar_X47_034

A model of the first purpose-built engine, the PMX, will be on display at U.S. boat shows including the Newport International Boat Show, US Power and Sailboat Shows in Annapolis, Md., and October’s Fort Lauderdale Boat Show.

Yanmar will also exhibit at Metstrade in Amsterdam this November.

Customers who share Yanmar stories via social media at #yanmar50 or tagging @yanmarmarine on Instagram or @yanmarmarineinternational on Facebook will be eligible to receive one of 50 gift packages, the company said.

Click here for more information.

Yanmar affliates and partners include Vetus, Smartgyro, Flexofold and GetMyBoat. 

Related

CSP Joins ‘Thirty by Thirty’ Coalition

The Center for Sportfishing Policy and 54 coalition members submitted recommendations for the Biden Administration’s America the Beautiful initiative.

Entries Open for Neptune Awards

The Marine Marketers of America is accepting submissions for its annual contest in 23 categories through Dec. 6.

CSP Joins ‘Thirty by Thirty’ Coalition

The Center for Sportfishing Policy and 54 coalition members submitted recommendations for the Biden Administration’s America the Beautiful initiative.

Take Action Now

We must take action to push Congress to reauthorize the Sport Fish Restoration and Boating Trust Fund. Here’s how you can help.

Southern Marinas Acquires Missouri Facility

Millstone Resort and Marina on Lake of the Ozarks is the fifth addition this year to the company’s portfolio.

Forbes Names Brunswick a World’s Best Employer

Brunswick ranked in the top 15 percent overall and in the top 10 for companies in the engineering and manufacturing category.

Fountaine Pajot Names Dealer

Atlantic Cruising Yachts Texas is the French builder’s exclusive representative for the Gulf Coast.

KingFisher Boats, Barnacle Form Partnership

The boatbuilder will offer Barnacle’s BRNKL remote monitoring system on several model year 2022 boats.