Yanmar Marine International appointed Floris Lettinga as global sales manager.
His promotion from his previous role as manager of the marine sales department for Europe, Russia and Africa follows the diesel engine manufacturer's recent relocation of its global marine leisure and light-duty commercial engine business headquarters from Osaka, Japan, to Almere in the Netherlands.
Lettinga has worked for Yanmar in the marine leisure sector since 2003, when he joined the company as an account manager for Yanmar Benelux (Belgium/Netherlands/Luxembourg).
From there he progressed to area manager of leisure marine at Yanmar Europe, followed by the post of marine specialist as part of the planning and strategy department of Yanmar Japan Co.
"My work has always been marine leisure-related, moving throughout the distribution chain from the distributor/customers side via regional headquarters and focusing on account management to the manufacturing side in Japan with concentration on strategy and planning,” Lettinga said in a statement. “All of this is now combined in my new responsibility as global sales manager."
In his new role, Lettinga will focus on key accounts. As part of Yanmar Marine International's strategy of working more directly with the markets it serves, he also will concentrate on shortening distribution flow to improve customer service and response times in line with changing market conditions.
"The marine market requirement has changed over the years from simply engines to more integrated propulsion solutions," he said. "Service requirements have therefore changed and are becoming much more demanding, especially in the charter and superyacht segment."
"All of our future products will be developed to target both recreational marine and light-duty commercial simultaneously," Lettinga said. "Above all, Yanmar will maintain the high level of quality for which the brand has a well-earned reputation.”