Elite-5 DSI fishfinder/chart plotter

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Lowrance's new Elite-5 DSI fishfinder/chart plotter features DownScan Imaging sonar, a brilliant color display, smart automatic fishfinder modes, and simple, intuitive operation at an affordable price, according to the company.

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"We designed the Elite DSI series to provide detailed, easy-to-understand viewing of underwater detail for the cost-conscious fisherman," says Louis Chemi, CEO of Navico Americas, Lowrance's parent company. The Elite-5 DSI received the Best Electronics award at the International Convention of Allied Sportfishing Trades, which was held July 14-16. The unit retails for $649. Lowrance, (800) 324-1356. www.lowrance.com

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