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“Nothing happens until someone sells something.” I think every class or sales training meeting I ever attended seemed to kick off with that statement! It may be a time-worn axiom, but it’s still true.

In fact, it’s probably never been more true for the boating industry than it is today. We are, by choice or not, virtually at the point of just-in-time delivery from the wholesale to the retail level. So, for the foreseeable future, at least, our industry’s recovery will be driven by doing a good, serious job of selling in our dealerships.

But, there is a time for serious and a time for humor. Today, in this blog, I choose to go on the lighter side, if you please.

According to the Vermont-based Upstream Group, a digital media sales training firm, good selling is comprised of five important things: (1) Motivation; (2) Having a Plan; (3) Knowing the Customer; (4) Perseverance; and (5) Going For It!

A few years ago, the Upstream Group posted a great piece about selling on YouTube entitled “What’s This Sales Thing All About, Anyway?” Using movie clips, they illustrated those five principles of good selling in a humorous and entertaining presentation. It has received more than 16,500 views. That’s not a lot when compared to some of the most popular YouTube postings that grab literally millions of views around the world. But, we are talking about selling here, so 16,500 views is pretty good.

Accordingly, if you’re in sales and you’re not one of the 16,000 viewers so far, use the link below to enjoy the clip. But, on the serious side, it’s also a clever reminder for all of us of five very key components of good selling.



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MarineMax Makes Appointment to its Board

Mercedes Romero has expertise in global procurement and strategic planning, working with such companies as Procter & Gamble and Starbucks.


DEALERS: Are Interest Rates Impacting Demand?

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Spot Zero Announces Expansion

The Fort Lauderdale-based reverse osmosis systems manufacturer is adding a 20,000-square-foot production facility.

1_Seakeeper Ride 450_2023 Sportsman Open 232 Center Console

Seakeeper’s New System Targets Pitch

Seakeepeer, whose gyroscopic stabilizers set the marine industry standard for eliminating as much as 95 percent of a boat’s roll, is now turning its attention to eliminating pitch with their Seakeeper Ride system.


Propeller Precision

Yamaha’s new $20 million foundry produces about 100,000 propellers a year