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Beneteau America Names New President

1_Beneteau_don portrait

Beneteau America named Don Smith president, succeeding Jean-François Lair. Smith has more than three decades of marine industry.

Before joining Beneteau in 2018 as outboard sales manager, Smith worked for Cabo-Hatteras, Regal, Chris-Craft, MarineMax and Galati Yacht Sales.

“I am highly motivated by this new challenge and very honored to succeed Jean-François Lair, who has done a tremendous job in creating a new dynamic for the Beneteau brand in America,” Smith said in a statement. “Our brand has a promising future with the new and exciting developments that are coming.”


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